Despite eating the same breakfast, made from the same ingredients, people consumed more calories throughout the day when they believed that one of the breakfasts was less substantial than the other.
The research, funded by the Rural and Environment Science and Analytical Services at the Rowett Institute, is the key finding of research led by Steven Brown from Sheffield Hallam University which is being presented today at the annual conference of the British Psychological Society’s Division of Health Psychology.
Previous studies have investigated the link between how filling we expect liquids (e.g. drinks) or semi-solids (e.g. smoothies/soups) to be and people’s subsequent feelings of hunger up to three hours later.
Read more at the British Psychological Society