In other countries, corporate sustainability is not about the bottom line as much as mutual responsibility for the future.
I know the topics and content at European conferences are different from events in the states because I’ve attended equally self-selecting green business conferences across America, such as VERGE, Sustainable Brands and Sustainable Purchasing Summit. At these events, speakers tend to share practical, first-hand know-how, for instance, about how they engaged internal stakeholders on a specific renewable energy transaction or waste reduction initiative. The shining star of these events is often how much money can be saved or how these “green” investments can outperform others. I leave conferences not impressed by the corporate motivation, but instead impressed by other (very American) things, such as securing higher product margins, the innovation of solutions, the grit to ink a deal or the business savvy used in analysis of problems. But we just don’t see the shared sense of obligation
Read more at: Why Europe is leading on climate-conscious business | GreenBiz
