More and more U.S. companies around the world are proving that meeting the “double bottom line” – doing well by doing good – is smart business. When American firms invest abroad, they tend to invest for the long-term. They support communities where they operate. They hire local employees and are committed to treating them fairly. As a result, companies that have consistently upheld these standards have reaped the financial benefits of a sterling reputation. This is what the American brand is about: You don’t have to choose between profit and doing what’s right.
Read more at: The American Brand: Why Responsible Businesses Win Abroad | The Huffington Post
