The 10-Year Framework of Programmes on Sustainable Consumption and Production Patterns (10YFP) Sustainable Lifestyles and Education programme, along with the global change agency Futerra, the UN Environment Programme, the World Business Council for Sustainable Development (WBCSD), and the UN Educational, Scientific and Cultural Organization (UNESCO) have launched the Good Life Goals, which outline personal actions that anyone can take to support the SDGs. The project seeks to serve as communication and educational tool to engage the global public in the SDGs.

The Good Life Goals is a joint initiative, and the 10-YFP Sustainable Lifestyles and Education programme, co-led by the governments of Sweden and Japan, is represented in the project by the Stockholm Environment Institute (SEI) and the Institute for Global Environmental Strategies (IGES). Launching the goals at UN Headquarters in New York, US, on 25 September 2018, Solitaire Townsend, Co-founder of Futerra, remarked that sharing a set of clear Good Life Goals and meaningful actions for each SDG can help build confidence that everyone is important, needed, and can contribute to achieving the SDGs.

For each SDG, the Good Life Goals propose five actions that people can take to have tangible impact on the SDGs. For example, on SDG 1 (no poverty), the project outlines the five following actions to “help end poverty”: i) learn the causes of poverty at home and abroad; ii) share and donate what you can; iii) buy from companies that pay people fairly; iv) save, borrow and invest responsibly; and v) demand decent wages and opportunities for all.

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