Paper or plastic? U of T study finds how we pay for things may affect how we feel about them

When it feels easy to pay for something, it might just make us feel less connected to what we’re buying, a new U of T Scarborough study says.

“Debit and credit cards rule the marketplace, and while going cashless is convenient, that convenience may come at a price,” says Avni Shah, an assistant professor of marketing at U of T Scarborough and the Rotman School of Management.

Read more at the University of Toronto

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