A philanthropist and an investment banker walk into a bar… and leave the best of friends.

No, it’s not a joke! Philanthropy and investment really can go hand-in-hand, united through the medium of impact investment. This trend proves that not every investor is driven solely by financial gain – some are passionate about positive environmental and social change, too.

For an impact investor, investing is about more than the money – it’s about the meaning. In fact, according to the Global Impact Investment Network (GIIN), 65% of investors have a vested interest in making the world a better place.

But who are these investors turned social do-gooders? Where exactly is the moral high ground that they’re perched upon? And how does a startup business get there?

Read on to find out the whys and wherefores of impact investment, as we break down the startup need to knows.

In the following article, we’ll explore:

What is impact investment?

Impact investment refers to investments made with socioeconomic and environmental concerns in mind. The impact investor themselves (or, the investment itself) will have a dual focus, rooted in both financial and social purpose.

Impact investors want more than financial return – they want their money to be going somewhere positive, and doing something good. In order to invest ethically, they’re prepared to balance potential financial gain – or even uncertainty – with the complex measurability factors involved when tracking the positive, non-financial impact of an investment.

Read more at Startups.co.uk