Australian employees want businesses to play a stronger leadership role on key societal issues, such as the environment, healthcare and cost of living, according to new research commissioned by Atlassian.

The survey was conducted by PwC and calls time on the once favoured business strategy of lying low on social and political issues.

It found businesses are more likely to lose employees if they don’t take a stand on important issues.

The Return on Action report surveyed more than 1,200 Australian employees and provides an up-to-date snapshot of the growing expectations on businesses to lead on the issues important to society.

The study marks the first cross-generational research on the new expectations and accountability of business and its moral obligations.

Key employee findings include:

  • 69% agree businesses should be just as concerned with their societal impact as they are with their financial performance
  • 78% agree businesses need to take full responsibility for their environmental impact
  • Just one in three is satisfied with the level of action their employer takes to address key issues

Read more at HCA