The Indian public healthcare system strenuously lacks healthcare facilities especially in rural areas where the ratio of population and infrastructure is skewed. Internet and mobile apps bring healthcare in the hands of the consumers but a personal and human touch is missing. Among urban population, although healthcare awareness is increasing, the clinical encounters mostly remain reactive. The patient comes to the clinic or hospital only in case of an illness or event. There lies a tremendous scope and opportunity to bring equity in healthcare delivery to the rural and urban consumers. This can be achieved through disruptive ideas in healthcare services by healthcare providers and insurers across India. This equity can be accomplished through a proactive approach towards wellness by deploying retail health-kiosks near rural and urban marketplaces. Such easy access to healthcare facility will also reduce burden on clinicians and hospital personnel.

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