Recently, I spoke with senior leaders at a Fortune 500 firm. It’s a leader in philanthropy, but the executives feel all their corporate giving goes unappreciated. “We do all the right things, but the public always criticizes us,” they told me. “What’s wrong?”

That’s something I hear more and more. The public has grown increasingly skeptical about the motivations behind corporate social responsibility (CSR) efforts. I don’t blame them.

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