When asked, almost 1 in 3 Americans can’t name a single socially responsible organization. But the people who can most often cite Toms Shoes, Whole Foods, and Microsoft—even ahead of nonprofits like the American Red Cross and The Salvation Army.
The findings come from the third annual Conscious Consumer Spending Index, a report created by marketing agency Good.Must.Grow. This year, the report included a poll, which asked respondents to name a single company or organization that they consider to be socially responsible. These are the top 20 most popular answers, based on a survey of 1,021 people:
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